St. Valentine wasn’t just one person.
You may already know that Valentine’s Day was named after its patron saint, St. Valentine — but there’s actually some confusion surrounding which St. Valentine the holiday technically honors. According to, there are at least two men named Valentine that could’ve inspired the holiday, including one Valentine who was a priest in third century Rome.

The Valentine’s Day we celebrate today has its roots in an ancient Pagan festival.  A Pagan fertility festival called “Lupercalia,” which was celebrated on February 15 in ancient Rome.  It wasn’t until until the Middle Ages, though, that the holiday became associated with love and romance, a tradition that first started from the belief in France & England that birds started their mating season on February 14.

Cupid has its roots in Greek mythology. 

He’s the charming cherub that appears on Valentine’s Day cards, often depicted with a bow and arrow — but how did Cupid become a common symbol of Valentine’s Day? The figure can actually be traced all the way back to 700 B.C., to the Greek god of love named Eros, who was actually a handsome, immortal man with the intimidating power to make people fall in love. It wasn’t until the 4th century BCE that the Romans adopted Eros into the image of a cute little boy with a bow and arrow, naming him “Cupid.” By the turn of the 19th century, Cupid was linked to Valentine’s Day due to his love-matching powers.

The tradition of giving Valentine’s Day flowers dates back to the 17th century.  It can be traced back to when King Charles II of Sweden learned the “language of flowers” — which pairs different flowers with specific meanings — on a trip to Persia, and subsequently introduced the tradition to Europe. The act of giving flowers then became a popular trend during the Victorian Era — including on Valentine’s Day — with red roses symbolizing deep love.

Americans spend a lot on love.  Not just on flowers, either. 

According to the National Retail Foundation, Americans spent over $20 billion on Valentine’s Day gifts in 2019 and were expected to spend a record-breaking $27.4 billion for 2020 — including $2.4 billion on candy alone! People also expected to spend an average of approximately $196 for Valentine’s Day, with men spending around $291 compared to women spending $106.   The Valentine’s Day gift that people spend the most on is jewelry, at a whopping $5.8 billion in 2020!

Nearly 6 million couples get engaged on Valentine’s Day.   What better day is there for a marriage proposal than a day literally dedicated to love and romance? Valentine’s Day is one of the popular days to pop the question, with as many as 6 million couples getting engaged on February 14.   Valentine’s Day was voted the best day of the year to propose than any other day in numerous surveys — and surprise – of those people who voted, more than 40% were men!